The level of trust enjoyed by the primary banks of Swiss citizens has once again increased, reaching an historically high level. This was revealed in a representative survey commissioned by the Swiss Bankers Association (SBA). According to the survey results, the banks are considered particularly solid and reliable; bank employees are viewed as competent.
The progress made by the financial centre is recognised: almost half of respondents feel the banks enjoy a good and professional reputation internationally. In the view of the Swiss population, the banks will be among the winners in the trend towards digitalisation. Data protection and a high level of protection of privacy are considered important issues by the respondents. The Swiss population also recognises the importance of the banks for Switzerland as a business location; some, however, are concerned about the competitiveness of the country’s banks at the international level.